SimpleBiz360 Podcast - Episode #234:THE UPTICK IN BUSINESS GHOSTING

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“Ghosting” is a societal trend that is taking up more office space then ten, twenty or thirty years ago.

Our world is full of societal behaviors that businesses model and mimic, and “Ghosting” is one of them. Imagine being able to ignore difficult customer questions, concerns, issues, and tedious follow through by simply being absent? Companies are utilizing these behavior mechanisms with alarming frequency. Well, the Experience Economy usually has the last laugh. Companies that consistently “Ghost” customers battle low repeat transaction percentages, and slim referral rates. Don’t get caught copying and pasting this nasty habit…it might send your business to the boneyard!