Beyoncė LEVII"S JEANS - Cowboy Charter BOUNCE! LEVI Stock - Levi Strauss - Martyn Lucas Investor

Beyoncė LEVII"S JEANS - Cowboy Charter BOUNCE! LEVI Stock
Levi Strauss

LEVI Stock - Levi Strauss Earnings CALL

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When Beyoncé released a shimmery earworm called “Levii’s Jeans” on her Cowboy Carter album last week, Levi Strauss & Co. joined the ranks of Mercedes-Benz, Courvoisier, and both Nike and Adidas, all of which have seen superstars create odes to their wares over the years.

With lyrics placing the company’s core offering at the center of seduction—“Oh, you wish you were my Levi’s jeans”—it’s the business equivalent of Beyoncé granting saddle space on the white horse from her album’s cover art, and riding off with the brand into the sunset. It couldn’t have happened at a better time for Levi’s, which is set to report earnings later this week.

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Levi Strauss & Co. engages in the design, marketing, and sale of apparel products. The company offers jeans, casual and dress pants, tops, shorts, skirts, jackets, footwear, and related accessories. It operates through the following geographical segments: Americas, Europe, and Asia. The company was founded by Levi Strauss in 1853 and is headquartered in San Francisco, CA. The listed name for LEVI is Levi Strauss & Co. Class A Common Stock.
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