Cultural Factors Affecting Consumer Behaviour - Essay Example

📄 Essay Description: Want to know the role of culture in consumer buying behaviour? Check out our essay! Find here the analysis of cultural factors affecting consumer behaviour.

📌 Text Version: https://studycorgi.com/cultural-factors-affecting-consumer-behavior/
✔️ Topics: Business, Culture
✔️ Language: 🇺🇸 English
✔️ Words: 1089

🔍 References:
Arnould, E. and Price, L., 2004. River Magic: Extraordinary Experience and the Extended Service Encounter, Journal of Consumer Research, 20(1), pp. 24-45.
Schouten, J.W. & Alexander, J.H., 1995. Subcultures of Consumption: Ethnography of the New Bikers. Journal of Consumer Research 22 (June), pp. 43-61.
Hawkins, D. I., Best, R. J., and Coney, K. A., 2001. Consumer Behavior: Building Marketing Strategy. 6th edition. Published by Irwin McGraw-Hill.
Kim, S. F., David, S. W., and Zafer, B. E., 2004. The influence of religion on attitudes towards the advertising of controversial products. European Journal of Marketing 38(5/6), pp. 537-555.
Mermelstein, E & Fielding, M., 2007. Evolution of man...again’, Marketing Management, 16(4), 6.

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