How Coca Cola Created the Modern Santa Claus to Push Winter Sales

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According to the firm's own website, the company began using the character in the 1920s in advertising for magazines such as The Saturday Evening Post, Ladies Home Journal, National Geographic, The New Yorker, among others, and they used the image a lot. The reason for these campaigns was to change the idea that Coca-Cola was a drink for hot weather, so they decided to launch a strategy with the slogan "Thirst knows no season."
https://www.chron.com/business/article/This-is-how-Coca-Cola-invented-Santa-Claus-16727869.php