Ford unveils Ready.Shop.Go online car-shopping to reduce dealership wait time

Ford Motor Company is unveiling a new tool that hopes to reduce wait times for car buyers at dealerships. Ready.Shop.Go. will allow customers to search inventory, view pricing and incentives, lock in a deal for 48 hours, apply for financing, estimate trade-in values, schedule a test drive and more before they actually set foot in a dealers showroom. “Our customers are busy people, whether with daily work demands or spending time with their families. Quality time is scarce and downtime is even more so,” said Mark LaNeve, vice president, U.S. Marketing, Sales and Service. “Ready.Shop.Go. allows them to find the perfect vehicle online, spend significantly less time at the dealership and drive away with their new ride sooner.”