Purpose | The Big Kahuna Podcast | Ep. 5

This episode of the Big Kahuna Podcast explores the importance of identifying and sharing one's purpose. The host emphasizes the need to reflect on what is important and to understand the motivations behind one's actions. The episode discusses the impact of purpose on branding and provides examples of purpose statements from nonprofits and corporations. The host also outlines a four-step approach to crafting a purpose statement and highlights the methodologies of the Golden Circle and One-Liner. The episode concludes with a call to action to clarify and share one's purpose.

Chapters
00:00
Introduction and Urgency
03:32
Identifying Purpose
15:33
Impact on Brand
34:12
Crafting a Purpose Statement
44:36
Methodologies: Golden Circle and One-Liner
53:04
Conclusion and Action