Unilever’s Marketing Strategy of the Products - Research Paper Example

📄 Research Paper Description: The company Unilever manufactures a wide range of products ranging from food to personal and home categories.

📌 Text Version: https://studycorgi.com/unilever-case-study-marketing-strategy-of-the-products/
✔️ Topics: Business, Marketing
✔️ Language: 🇺🇸 English
✔️ Words: 931

🔍 References:
Fletcher, C. (2010). Unilever’s volume beats estimates, aided by Europe. Business Week, 6. Web.
Graham, J. L., & Cateora, R. P. (2007). International marketing. London: McGraw-Hill.
Hoskinsson, R. E., Ireland, D. R., & Hitt, A. M. (2009). Strategic management: competitiveness and globalization: Concepts & cases. Cambridge: Cengage Learning.
Jones, G. (2002). Control, performance, and knowledge transfers in large multinationals: Unilever in the United States. Business History Review, 76 (43-45).
Waarts, E. (2005). Competition as an inspirational marketing tool. European Business Forum,12,(3-6).

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