Agency SOP: How to Survey Your Clients

Discover the power of client surveys for improving your agency or Amazon brand's customer service with Steven Pope, the founder of My Amazon Guy. In this insightful video, Steven reveals his own client survey used for 12 consecutive quarters, discussing its structure, the significance of each question, and a smart new addition that leverages the concept of micro-conversions to enhance client commitment.

Learn why client feedback is crucial for detecting areas of improvement and maintaining strong client relationships in the competitive Amazon agency landscape. Additionally, Steven shares valuable tools and Standard Operating Procedures (SOPs) available for both agencies and brands looking to scale effectively.

Whether you're an agency owner or an Amazon brand manager, this video offers practical advice and strategies to elevate your customer service and business growth. Plus, enjoy a personal touch as Steven shares moments with his family, highlighting the balance between professional success and personal fulfillment.

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Join Steven Pope on this journey to enhance your agency or brand's performance through effective client surveys and strategic operational improvements.

#ClientFeedback #AgencyGrowth #AmazonSelling #CustomerServiceExcellence #BusinessStrategy

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Timestamps:

00:00 - Introduction to Client Surveys for Agencies and Brands
00:14 - Revealing the My Amazon Guy Client Survey
00:43 - The Importance of Client Surveys
01:39 - Survey Structure and New Addition
02:08 - The Concept of Micro Conversions
03:26 - High Turnover in the Amazon Agency Industry
04:35 - Survey Details: Brand Manager and Department-Specific Questions
06:53 - The Value of Open-Ended Survey Questions
09:01 - The Significance of Asking Specific Questions for Improvement
11:00 - The Final Questions: Gaining Actionable Feedback
14:14 - Offering Tools and SOPs for Agencies and Brands
17:00 - Personal Insights and Family Time
22:00 - Closing Remarks and Encouragement to Use My Amazon Guy and My Agency Guy Resources