Are companies learning from Bud Light and correcting the course before it's too late? Doritos did.

9 months ago
19

Woke companies continue to hire these questionable and controversial ambassadors for their brands, only to find out later that their consumer base is turned off by it. While some brands have stayed the course, Doritos seems to have listened and corrected itself.

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LINKS TO SITES/SOURCES USED
https://newrepublic.com/post/179563/maga-far-right-doritos-boycott
https://www.newsweek.com/doritos-spain-faces-backlash-transgender-brand-ambassadors-resurfaced-tweets-1875763
https://www.dailymail.co.uk/news/article-13159805/Doritos-backlash-trans-activist-ambassador.html

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