Wendy’s says it won’t use surge pricing

Avoid labeling Wendy’s innovative pricing strategy as “surge pricing.”

In a blog post published on Tuesday, the fast-food chain clarified that its experimentation with dynamic menus featuring fluctuating prices throughout the day is not intended to increase costs for customers.

“This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants,” the company statement read. “Digital menuboards could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”

In an email to CNN, Wendy’s said: “Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. This was not a change in plans. It was never our plan to raise prices when customers are visiting us the most.”

READ MORE: https://www.cnn.com/2024/02/28/business/wendys-dynamic-pricing-surge-explained/index.html

Links for B.C.

Visit My Website
https://bcbegley.com

Follow Me On Facebook
https://www.facebook.com/B.C.Begley

Subscribe To My Patreon
https://www.patreon.com/bcbegley

Watch Me On YouTube
https://www.youtube.com/channel/UCGoUf-QQTlTN-BIh3ERCE9A

Follow Me On Twitter
https://twitter.com/BC_News1

Watch Me On Rumble
https://rumble.com/c/c-280191

Follow Me On Gab
https://gab.com/BC_Begley