Wendy's Surging Prices 2025

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Wendy's is expected to roll out a dynamic pricing model similar to Uber's surge-pricing as soon as next year.

"Beginning as early as 2025, we will begin testing a variety of enhanced features on these digital menu boards like dynamic pricing, different offerings in certain parts of the day, AI-enabled menu changes and suggestive selling based on factors such as weather," a spokesperson confirmed to Fox News Digital after Wendy’s CEO Kirk Tanner announced it on an earnings call earlier this month.

The spokesperson said this pricing overhaul is part of a "number of features" that will be tested by the fast food giant.

https://www.foxbusiness.com/media/wendys-roll-uber-style-surge-pricing-menu-prices-fluctuating-based-demand