Houthi TV Runs Ad For 'Fire Your Own Missile' Campaign Calling On Yemenis To Sponsor Missile Attacks

Al-Masirah TV (Houthis-Yemen) aired on February 19, 2024 an ad calling on Yemenis to sponsor missiles as part of the "Fire Your Own Missile" campaign. In the ad, an old man and a boy watch Yahya Sare'e, spokesman of the Houthi-Yemeni military forces on TV, and they go to the post office to deposit money on behalf of the campaign. Also in the ad is a man who hears Sare'e on his car radio, who then transfers money on behalf of the campaign using his smartphone. The ad concludes with an excerpt from a February 8, 2024 speech by Houthi leader Abdul-Malik Badreddine Al-Houthi: "When a ballistic, winged, or naval missiles is fired, it represents the people in its entirety."

Narrator: "This is an announcement by the Yemeni Armed Forces. In the name of Allah, the Merciful, the Compassionate. Allah said [in the Quran]: 'Oh believers, if you support Allah, He will support you, and plant firmly your feet. In support of the oppressed Palestinian people who are subjected to aggression and sledge to this very moment, the Yemeni Missile Forces of the Yemeni Armed Forces have carried out a military operation – with Allah's help – against specific targets of the Israeli enemy in the Umm Al-Rashrash [Eilat] area in the south of occupied Palestine, using a number of ballistic missiles.

"The Yemeni Armed Forces stress that they will continue to fulfill their religious and moral duties towards the oppressed Palestinian people, heeding the call of our free Yemeni people, and the call of the free people in our Arab and Islamic nation."

Yemeni-Houthi Leader Abdul-Malik Badreddine Al-Houthi: "When a ballistic, winged, or naval missile is fired, it represents the people in its entirety."

MEMRI - Middle East Research Institute