International Product Life Cycle Theory | Free Essay Sample

Apple and Microsoft are the major computer companies in the world. Apple has dominated the industry by making hardware devices and software programs. Microsoft has dominated the software sector. This case study looks at the two companies in reference to international product life cycle theory. The theory describes how a product or service evolves from the initial stage to the decline stage.

Original essay: https://ivypanda.com/essays/international-product-life-cycle-theory-essay/

Paper Type: Essay
Pages: 3
Words: 822
Subjects: Business, Strategy
Language: English UK

Works Cited:
Appleyard, D & Steven LC 2006, International economics, McGraw-Hill, New York.
Ball, DA 2008, International business, McGraw-Hill, New York.
Charles, A 2011, ‘Microsoft falls behind Apple for first time in 20 years technology’, The Guardian, 23 August, p. 19.
Hill, C 2007, International business: Competing In the global marketplace, McGraw-Hill, New York.

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