Rachel Kim, Art Director | The Design Rescue Show Ep. 10

This episode of The Design Rescue Show, hosted by David Block, features Rachel Kim, an art director known for her innovative approach to graphic design. In a candid interview, Kim shared her journey from a graphic design intern to an art director, emphasizing the diverse skills needed in the creative industry.

A significant focus was Kim's educational experience at Illinois' Urbana-Champaign, where she pursued a Bachelor of Fine Arts. She detailed a unique college project that involved throwing paint-filled water balloons at a canvas, showcasing her experimental and boundary-pushing approach to design.

Kim also reflected on early career challenges, particularly at Blue Nation, a startup where she honed her skills in various design and multimedia projects. These experiences underscored her adaptability and problem-solving abilities, crucial in her evolution as a designer and art director.

This episode of The Design Rescue Show highlighted Kim's creative journey, offering insights and inspiration to both aspiring and experienced designers. Her story illustrates the importance of experimentation, adaptability, and continual learning in the ever-evolving field of graphic design.

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Student Reflection Handout for Educators: https://drive.google.com/file/d/1kkjT-_w-tmu1xpQ1jMsBwrbaSo2_2aRo/view?usp=drive_link

The Design Rescue Show was created to bring guest speakers into classrooms to inform students about their career journey and the challenges they've faced.

These videos are not just informative, they're essential for any career exploration unit. I've created reflection handouts that are tailored for high school students, focusing on exploring career journeys and encouraging critical thinking.

Each handout is crafted to guide students through a guest speaker's career path, emphasizing adaptability and the real-world challenges that they faced. They include interactive projects like video promotions, product development, and vector illustrations, inspired by each speakers' unique experiences.

These resources transform guest speaker videos into dynamic learning experiences, helping students to engage deeply with the content. By using these handouts, you can enhance students' understanding, creativity, and reflection skills.
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Timestamps
00:00 Introduction and Welcome
00:32 Rachel's Career Journey Overview
01:10 Education and Influential College Project
03:35 Early Career Challenges and Experiences
06:43 Transition to Working with Toms and Rebranding Efforts
08:47 Creative Process and Conceptualizing for Bloom Nation
12:44 Conceptualizing the 3D Floral Installation Campaign
15:06 Experience with Mattel on the Polly Pocket Project
18:43 Professional Growth and Future Vision
21:43 Creative Process Routine
25:46 Advice for New Designers
29:32 Conclusion and Thanks

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