Tony Lyons says goal of RFK Jr. Super Bowl ad was to connect with Boomers

American Values 2024 Co-Chair and Co-Founder Tony Lyons says the nostalgic Super Bowl commercial for presidential candidate Robert F. Kennedy Jr. was aimed at Baby Boomers. “Every Baby Boomer in America watches the Super Bowl. So we wanted to make sure that everybody knew that Bobby Kennedy’s running for president, he’s running as an independent, and he’s trying to get on the ballot and you have a choice,” says Lyons.