Dr. Finance Live Podcast Episode 90 - Stacey Ross Cohen Interview - Leading PR / Branding Expert

(Originally aired 12/6/22): https://www.youtube.com/watch?v=OWdECFpbkfw

This is Episode 89 of the Dr. Finance® Live Podcast hosted by Dr. Anthony M. Criniti IV (aka “Dr. Finance®”). Dr. Criniti interviewed Stacey Ross Cohen, leading public relations (PR) & branding expert, CEO and founder of Co-Communications, entrepreneur, speaker, and author.

An award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Stacey Ross Cohen is CEO and founder of Co-Communications, a PR, marketing, and design agency with offices in New York and Connecticut. Stacey coaches individuals and businesses across various industries—from real estate and health care to education and professional services—and expertly positions their narratives in fiercely competitive markets. A staple at industry conferences, Stacey recently made her debut on the TEDx stage. Some of her most notable recognitions include PRSA practitioner of the Year, City & State NY/Power 100, and Forbes Enterprise. She is a contributor at Entrepreneur and Huffington Post and has been featured in Forbes, Inc, Crain’s, and a suite of other national media. She holds an MBA in Marketing from Fordham University, and has a certificate from NYU Leonard Stern School of Business in Media, Technology, and Entertainment. Stacey is an entrepreneur at heart: She started her first business when she was just fourteen years old.

0:00 - 26:09 - Podcast welcome and Stacey Cohen's story
26:10 - 36:56 - Overview of books
36:57 - 42:19 - How does it feel to speak on a TedX stage (Branding from Birth: What’s in a Name? | Stacey Cohen | TEDxHartford)?
42:20 - 44:03 - What is the history of personal branding?
44:04 - 45:49 - What other kinds of branding are there and why are they important (corporate branding)?
45:50 - 51:00 - What is more important corporate or personal branding?
51:01 - 54:33 - Is PR the same as marketing?
54:34 - 1:00:02 - Is expensive public relations agency worth it?
1:00:03 - 1:05:53 - If someone has a strong brand and is an expert marketing, do they need a pr agency?
1:05:54 - 1:09:07 - Why do so many expert pr agents and marketers fail to make themselves a celebrity thought leader / influencer?
1:09:08 - 1:13:32 - What do you like about Clubhouse?
1:13:33 - 1:14:10 - Can 1 book change the world?
1:14:11 - 1:14:42 - What role has networking played in your life?
1:14:43 - 1:17:15 - Is mentoring important? Who are some of your mentors?
1:17:16 - 1:17:52 - What are your favorite financial books?
1:17:53 - 1:19:35 - Do we need money to survive?
1:19:36 - 1:21:23 - Is finance necessary for everyone? Why or why not?
1:21:24 - 1:22:13 - How important is having a purpose in business? What is your purpose?
1:22:14 - 1:25:30 - What would you like to accomplish in the next 10 years or so? Why?
1:25:31 - 1:27:00 - What would you like to be your legacy to this world?
1:27:01 - 1:33:45 - Best ways to get traditional media attention?
1:33:46 - 1:37:06 - Wrap up thoughts and Outro

Dr. Anthony M. Criniti IV (aka “Dr. Finance®”) is the world's leading financial scientist and survivalist. A fifth generation native of Philadelphia, Dr. Criniti is a former finance professor at several universities, a former financial planner, an active investor in diverse marketplaces, an explorer, an international keynote speaker, and has traveled around the world studying various aspects of finance. He is an award winning author of three #1 international best-selling finance books: The Necessity of Finance (2013), The Most Important Lessons in Economics and Finance (2014), and The Survival of the Richest (2016). Dr. Criniti is also the host of the highly successful Dr. Finance® Live Podcast as well as one of the top hosts on Clubhouse. Dr. Criniti has started a grassroots movement that is changing the way that we think about economics and finance.

For more information about Doctor Finance, please visit https://DrFinance.Info.

Disclaimer: This Podcast is for informational purposes only. It is presented with the understanding that the author(s) and the publisher(s) are not engaged in providing financial, legal, or other professional services. If financial, legal, or any other form of advice is needed, please consult a financial advisor, an attorney, or another professional advice-giving entity.

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