The Machine Age Revolution: 1936 Educational Film with Lowell Thomas

7 months ago
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Originally titled "Men and Machines" in 1936, this short video serves as an educational and dramatized production, generously sponsored by the American National Association of Manufacturers (NAM). The charismatic host of this piece is none other than Lowell Thomas, the eminent American radio and television broadcaster, author, and globetrotter.

From a unique perspective, the film presents the idea that the mechanization of workplaces, where machines replace human labor, can be seen as a positive development for both the workforce and business. It makes a compelling case for the benefits of labor-saving machines, emphasizing how they lead to cost reductions and offer employees more leisure time. The film's conclusion features a narration that coincides with a montage showcasing various consumer goods, driving home the message that "we, as Americans, hold a commanding position in the world."

As part of the "Business Facts Program" for employers, this film was distributed within a comprehensive multimedia package.

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