CEO KPIs: Return on Advertising Spend (ROAS)

Return on Advertising Spend (ROAS) as a Key Performance Indicator (KPI) measures the effectiveness of advertising campaigns calculated by dividing the revenue generated by the campaign by the cost of the campaign.

An example would be an e-commerce company evaluating the ROAS of its social media advertising campaigns to determine which channels and content are most effective.

The 365 CEO is a Wall Street-based corporate training company specializing in executive education and collaboration. Our mission is to empower Business Leaders, Entrepreneurs, CEOs, and C-level executives with the tools they need to allow them to achieve year-round executive excellence and conquer challenges, inspire innovation, and drive unparalleled success.

The 365 CEO empowers leaders to excel through a year-round pursuit of executive excellence. Our program includes over 75+ hours of on-demand video content featuring CEO masterclasses, corporate reports, case studies, white papers, book summaries, articles, best practices, global strategies, performance metrics, templates, infographics, ChatGPT prompts, and more.

Clients receive the CEO Business Journal & Strategy Planner, Your Strategic Advantage newsletter, Corporate Quarterly magazine, C-Suite Community and Peer Advisory Group Memberships, and access to our Executive Knowledgebase. The program offers downloadable resources, lifetime membership, and web, mobile, and TV access.

For more business insights and advice on leading, innovating, and executing like a top-tier global CEO, please visit us online at www.the365ceo.com.