Direct Mail Success with an Omni Channel Approach

10 months ago
8

Boost Your Direct Mail Response Rate by 23-46%!

3D Mail 2.0 is the only integrated omni-channel marketing platform that integrates digital ads to your direct mail campaigns. Instead of just sending out a traditional solo direct mail campaign, 3D Mail 2.0 combines your direct mail with 7 digital technologies to create an omni-channel experience. This increases your return on investment by reaching your target audience on multiple channels simultaneously.

How Does Omni-Channel Marketing Work?

Your direct mail pieces are mailed out to your mailing list. Then 3D Mail 2.0 touches your audience across the web while tracking engagement. It even tracks visitors to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time. 3D Mail 2.0 is comprised of 7 digital technologies geared towards getting you the best results. These 7 technologies include:

SocialMatch – Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered.

Mail Tracking – Track and record exactly when your mailing hits mailboxes on a per piece level.

Informed Delivery – Your mail piomni-channel marketing with direct mailece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS.

Call Tracking – Real time updates and recordings of every call you’ve received as a result of your mailing.

Online Follow-Up – After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website.

Social Media Follow-Up – Continue the touch points of your ads by displaying them on Facebook and Instagram feeds.
LEADMatch – Track and record anonymous website visitors as a result of your mailing AND mail to website visitors who came not as a result of your mailing.

Complete attribution of your direct mail marketing campaigns! Would you like to see how it all works? Click here and complete the form and let us know you want to know more about 3D Mail 2.0!

http://thefutureofdirectmail.com/

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