Redefining Marketing: Can AI and Human Insight Coexist? | Stan Berteloot (#202)

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-- MY GUEST --

Stan Berteloot is a multicultural marketing and communications executive with over 20 years of experience.

Join us on a conversation about the intersection of marketing, artificial intelligence and human connection:

💡Effective Marketing and Audience Understanding:
Marketing is fundamentally about creating demand for a product or service. It involves a combination of communication strategies, psychology, and various tools aimed at attracting customers. The effectiveness of marketing hinges on identifying a real need for the product or service and deeply understanding the target audience. This process ensures that the product or service aligns well with what the community actually requires.

💡 Evolution of Marketing and Role of Technology:
The conversation highlights the significant evolution of marketing over the past decade, especially with the integration of AI and the internet. This evolution has shifted the focus to the customer, making their feedback pivotal in product and service development. There's a strong emphasis on building a user community that actively supports and contributes to a brand, fostering a collaborative environment for product evolution.

💡 AI's Impact on Marketing and Human Interaction:
The discussion delves into the profound impact of AI on marketing, altering traditional methodologies and introducing innovative tools for engagement and creativity. However, it also raises ethical questions and underscores the necessity of retaining human elements in marketing. The conversation touches upon the potential for AI to spread misinformation and its implications for democratic systems, highlighting the critical need to balance AI's capabilities with human insight and judgment.

More about Stan Berteloot:
www.linkedin.com/in/berteloot
www.nytromarketing.com
https://backinamericathepodcast.com

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-- THEMES --

Introduction to Marketing Fundamentals
Effective Demand Creation Strategies
Understanding Your Target Audience
The Shift in Marketing Dynamics
Customer-Centric Marketing Approach
Building and Engaging User Communities
The Rising Influence of AI in Marketing
Ethical Considerations in AI-Driven Marketing
Maintaining the Human Touch in a Digital World
AI's Role in Misinformation and Democratic Challenges
Balancing AI Capabilities with Human Insights
Conclusion: Integrating Marketing, Technology, and Humanity

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Disclaimer: The views and opinions in "Beyond Perception Podcast" are those of the host and/or guest speakers, providing listeners with varied perspectives based on personal experiences. This podcast is for informational and entertainment purposes only. Listeners should think critically about the content before making decisions. Any actions taken by listeners due to the podcast are their own responsibility. The host and producers of "Beyond Perception Podcast" are not liable for decisions made based on the content. Remember, everyone's situation is unique; evaluate your own before making choices.
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#MarketingInsights #DigitalTransformation #AIinMarketing #ConsumerEngagement #EthicalAI #BrandStrategy #CustomerCentric #InnovativeMarketing #SocialMediaTrends #MarketingEthics