A Quick Look at AI vs. Human Impact in Marketing

Everyone is creating AI content, but very few people are reading it. Check out these stats. Out of 1051 marketers that we surveyed, 12.3% are creating content with humans. The rest is either through AI or a combination of AI and humans. When we looked at what content is ranking on Google, human-written content ranked higher 94.12% of the time. To top it off we ran an experiment with the help of 68 other sites to see what percentage of their traffic comes from AI-written content. Their average AI-written article had 52 visitors a month. On the flip side, their average human-written article had 283 visitors a month. That’s a 5.44x difference. There, of course, are many other variables, but we are consistently seeing human-written content outperform AI-written content... at least for now.

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