UNSTUFFED: A BUILD-A-BEAR STORY | Official HD Trailer (2023) | DOCUMENTARY | Film Threat Trailers

Produced in a mixed-media format including animation and storyboarded sequences, UNSTUFFED: A BUILD-A-BEAR STORY explores the origins of the “teddy bear” as well as the psychological importance of stuffed animals in childhood development. Sprinkled with heartwarming stories of Build-A-Bear’s lasting and emotional impact on the lives of everyday people to celebrities, the documentary is told through the eyes of a teddy bear narrator (voiced by Jon Lovitz) as it follows the furry footsteps of a single idea that reimagined not one, but two industries. The documentary starts with founder Maxine Clark’s 1997 entrepreneurial inspiration to launch an experiential mall-based retailer where kids could make their own stuffed animals, to one that has grown into a multi-generational pop culture iconic brand with a global footprint. UNSTUFFED: A BUILD-A-BEAR STORY captures the real reason behind the success of the brand, while recognizing the tenacity and spirit of the people who drove it. UNSTUFFED: A BUILD-A-BEAR STORY was made with the company’s cooperation and coincides with Build-A-Bear’s 25th anniversary and follows the company as it grapples with tectonic shifts in the retail space. The documentary explores the dynamics of how Build-A-Bear’s offerings have continued to resonate with customers.

Will be available to rent/own on all digital HD internet, cable, and satellite platforms in North America, as well as on DVD, starting on October 3, 2023

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