MASB: What Is It and Why Is It Important

MASB What Is It and Why Is It Important | Andrew Anderson

0:00:00 MASB
Hey, there. Andrew Anderson here with IQ Marketers. What we're talking about today is google and MASB.
Let's hit the M first. This is mobile performance. And then we're looking at accessibility which is the letter A, and then we have SEO which is a letter S, and then B is going to be best practices. What you see here is a unicorn for most people in the world.

0:00:26 Mobile Site Performance
You're not going to see these performance levels anywhere else that I know of. This just happens to be our site. We eat our own dog food. And what I want to talk about is the importance of MASB and what Google has done. This is a test. You can go test your own website over at iQMarketerscom, and then click IQ Site Speed. It doesn't cost anything. Our speed index is 1.2, which is excellent.
If your mobile site speed is over three, Google has told us that 53% of your visit, you will lose over half of your visitors if it's over three seconds. Most sites are four to seven. Since 85% of all web traffic now is on mobile, they don't even care about desktop because they want to give their users who use Google a better experience.

0:02:23 ADA Compliance
Let’s talk about accessibility which means can someone with a disability access your site? Can they use a screen reader? If they have ADHD, are they going to be able to access it? Does it have tags? Does it say, fill this form out? Put your name here and it'll come up as name field, your telephone field, your email field.
When they find a site that is accessible, they are as loyal as all get out. Disabilities Act of 1990. It's been around for a while. It's the same thing that where you have to put handrails in showers, in bathrooms, and grab rails and ramps, so people in wheelchairs or using crutches can get to restaurants and everything else.
This applies to every single website in the US, and even those out of it if you serve us clients. In 2020, there was 270,000 demand letters or pre-law suits sent out. The average settlement that the business owner had to pay was $36,000 a pop. 12 billion in total was paid out/ If you think you can skate on not being in compliance, you're playing Russian roulette, and you're going to get hit.
When you do become compliant though, you can get access to that large group of people. And when you do get nailed, it's estimated that there will be 15 billion in fines paid out for non-compliance with the ADA.
Google recognizes this and they want to be inclusive. If you want to rank on Google, the second most important thing that you can do is make your site accessible.

0:06:41 Search Engine Optimization
SEO, search engine optimization. Does your webpage have your keywords? Let's say that you're selling rubber ducks. Let’s say myrubberducks.com, your metatag should say, "We sell rubber ducks of all shapes and sizes." Your first H tag might be Rubber Ducks Unlimited. Your keyboard would be "rubber ducks" or "rubber ducks, we sell them all." Or "rubber ducks near me." The next one would be, "why do we have the best rubber ducks," and "three things that you should know about buying a rubber duck," et cetera, et cetera. And are those lined up correctly?

0:08:29 Best Practices
Best Practices, so that's our B. Does your site load correctly? Does the header come up first before the footer? Is the code level correctly so it doesn't interfere with things. That’s the last thing that they look at. You notice that the first thing they look at is mobile site speed. Next thing is accessibility. Does it meet ADA requirements?

0:09:23 ADA Compliance
And then we're looking at the SEO, and then the best practices. Here's a couple of things that you need to know. If you do not have an accessibility statement on your website, you're probably not ADA compliant. If you haven't done an ADA study on your website, then you're probably not ADA compliant. If you don't know what the ADA is, you're probably not ADA compliant. 99% of the agencies out there are totally clueless.

0:10:00 Site Health
And you can come here, go to iQMarketers.com and you go to Site Health. Site Speed. If your agency hasn't done this already, though, you might be looking for another agency. Find someone who's got their act together because this is killing you. If these numbers aren't below three, that means all of that work, all of the money you've been spending on Google Ads or Facebook Ads, to come into your website, you've been blowing over half of them, sometimes three quarters. And the same thing with your agency on your website. You need to get ADA compliant. You need to get your performance up. These two things right there will make you lots and lots of money.
MASB. It's Google's new thing in 2023. Sites that are fast and line up on there are going to own. They are going to own their niches. They're going to knock everybody out. That is MASB.

Go to iQMarketers.com and just go to Site Speed. We've also got an SEO audit.