Top Brand Consultant advice on Starting & Growing a business in China | Panda Profits Podcast Ep 11

Chapters:
00:00 - Intro
01:14 - Qin's business
05:47 - The drive to create the Business
08:27 - The Potential of Consulting Business
09:43 - The customer is King
12:04 - Chinese Language affect the Business
14:29 - Qin's Interesting management approach
21:13 - Key Tips for Brands that are coming to China
26:40 - The misconception about market reports
41:09 - Coming with Chinese name for your Company
48:10 - Localization in the Chinese market
51:05 - How to find people that care about your product
55:30 - Key Takeaways
57:12 - Outro

Qin Guo, Founder of Brand Entre. Shanghai Limited (www.brandentre.com), is a dynamic entrepreneur skilled in strategic brand building and consumer insights in China. With over 12 years of experience, she excels in developing market strategies for international brands entering China and Chinese enterprises going global. Qin, born in Wuhan in 1983, holds a BSc in Psychology from Lancaster University and an MSc in Social Psychology from LSE. Since 2009, she has been pivotal in shaping Brand Entre., specializing in brand localization for international companies and new brand development for Chinese firms expanding overseas.

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