Marriott Hotels & Resorts Market Segmentation Analysis | Free Report Sample

The market segmentation is an important strategy in order to identify the areas in the market that can be targeted with the focus on different customers’ needs and interests. In this context, the market segmentation analysis conducted for Marriott Hotels & Resorts is important to state how the managers of the multinational company can address their customers’ needs in different world regions and under various circumstances, depending on the market and hotel industry development in the concrete state.

Original essay: https://ivypanda.com/essays/marriott-hotels-resorts-market-segmentation-analysis/

Paper Type: Report
Pages: 4
Words: 1101
Subjects: Business, Company Analysis
Language: English UK

Works Cited:
Garrido, R 2012, Hilton, Marriott and IHG Hotel brand market segments.
Kotler, P & Keller, K 2006, Marketing management, Prentice Hall, New York.
Marriot hotel brands 2015.
Reid, R & Bojanic, D 2009, Hospitality marketing management, John Wiley & Sons, New York.

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