Selling Your OC Home? Find Your Nike (Lessons from Air)

Selling Your OC Home? Find Your Nike (Lessons from Air)

“what makes you different”? The listing interview question every real estate agent practices answering in the mirror. And truthfully, it’s a much bigger question than most people probably realize. Where it’s easiest to see and probably most important to sellers is in an agent’s marketing. So, I’m going to tell you a little secret…In most cases, the answer is NOT MUCH.

Okay, so During the listing appointment, every agent will come and espouse the greatness of their brokerage, their team, themselves and how they have x amount of followers on this or that social media platform and that they have international reach.

But, when you ask about their specific marketing plan, regardless of the adjectives they use or the enthusiasm they show, it’ll still come down to the obligatory “professional photography”, a walk-through video, social media posts, the MLS and their agent outreach. Some may throw in direct mail, open houses etc, but, overall, this is the generic agent playbook.

As a potential seller, your goal is to sell for the highest price possible in the shortest amount of time, at least generally. If you’ve ever interviewed agents to sell a home you’ve probably heard versions of the same answer. So, in terms of marketing, and in the spirit of Air, this is what I want you to look for going forward...

When its time to interview a listing agent, you can learn some lessons from "Air" and find your Nike.

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