The Surge of Deepfakes: Understanding the Phenomenon | Indian Government

Indian Government's Deepfake Advisory:

The Indian government has issued a fresh advisory to social media platforms to comply with existing IT rules.
The advisory addresses concerns over deep fake technology and its potential impact on trust and safety.
Social media platforms are required to tag content generated by artificial intelligence and remove it within 24 hours of user complaints.
Definition of Deepfakes:

Deepfakes are synthetic or doctored media created through digital manipulation and artificial intelligence.
They convincingly misrepresent or impersonate someone, raising significant concerns about misinformation.
Ministry of Electronics and Information Technology's Stance:

The Ministry emphasizes that misinformation poses a deep threat to user safety and trust on social media.
Social media platforms are urged to follow guidelines, including clear tagging of AI-generated content and prompt removal of specific types of content.
Scope of Advisory:

The advisory covers a range of individuals, from world leaders like Vladimir Putin, Donald Trump, and Joe Biden to Bollywood actors like Rashmika Mandana, Kajol, and Katrina Kaif.
It underscores the global reach and impact of deep fake technology on social media.
Intermediary Responsibilities and Legal Consequences:

Social media intermediaries are mandated to communicate their rules, regulations, privacy policy, and user agreement in the user's preferred language.
Legal consequences will follow for platforms in case of noted or reported legal violations, emphasizing accountability in combating deepfake-related issues.

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