3 Ways That Ads Use Your Gender to Get Your Cash

If you find yourself watching a commercial for a product and suddenly feel the need to buy it, you might have just been swindled by marketers' sneaky tricks. Advertisers play to how marketing research says your gender likes to be sold to. So, Jimmy Rhoades sat down with marketing expert Ali Craig to see just how marketers use your gender to get you to buy their stuff - and what you should look out for so you don't get duped.