A Franchising Expert's Guide with Jon Ostenson | Overcoming Fear and Choosing the Right Path

In this video, Josh York interviews Jon Ostenson, a successful franchise broker and investor. They discuss the benefits of franchising, overcoming fear in entrepreneurship, and choosing the right franchise based on your background and interests. Jon also highlights the potential of service-based businesses in today's market. To explore franchise opportunities and learn more about Jon, visit franbridgeconsulting.com or connect with him on LinkedIn.
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Connect with Josh York:

Website : https://joshyorkgg.com/
Instagram : https://www.instagram.com/joshyorkgg/
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WHO IS JOSH YORK?
Josh York is an American entrepreneur and the founder & CEO of GYMGUYZ, a fast growing, fitness franchise. GYMGUYZ is #1 in Home Personal Training, providing convenient, customized and creative workouts at a setting that works best for each client. Headquartered in Plainview, New York, GYMGUYZ operates over 250 franchised locations in 30 states and 3 countries. In 2008, York started GYMGUYZ in the dining room of his parent’s home with a laptop, and a vision. The demand for in Home Personal Training was growing, and so was GYMGUYZ. In 2014, York received approval to franchise the GYMGUYZ brand , with the first franchise opening that year in Westchester County, NY and the first international location opened in Canada in 2017. York has said his vision is his guarantee and often can be heard saying “In 15 years we will be the largest fitness brand in the world. The chance of that not happening, you will have a better probability of seeing elephants fly”!
York lives on Long Island with his wife Stacy and two young sons and enjoys spending his free time with his family, playing ice hockey or working out. York is the author of the bestselling book, FUEL, WHAT IT TAKES TO SURVIVE AS AN ENTREPRENEUR, selling 8000 copies in 2 months.
York is a true entrepreneur driven by passion, no stranger to risk, and a leader who knows the value of building a strong culture with a commitment to being the best.
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Timestamp:
00:00: Intro
00:15: Jon Ostenson's background in franchising
02:05: Benefits of franchising
04:05: Overcoming fear in entrepreneurship
06:25: Matching individuals with the right franchise
10:00: Different franchise industries
13:00 - Stepping out of your comfort zone.
13:25 - Encouragement for franchise consideration.
14:55 - Jon's personal interests.
17:35 - The significance of leadership and example-setting.
20:36 - "Activity breathes activity" concept.
23:07 - Connecting with Jon and Hope International.

Franchising benefits:
Franchising offers financial and operational benefits, reducing startup risks.
Franchising provides training and support for success.
The franchising model ensures brand recognition and proven systems.
Many entrepreneurs opt for franchising due to its higher success rates.
Franchising presents lower entry costs, making it accessible to more individuals.

Overcoming fear in entrepreneurship:
Overcoming fear in entrepreneurship involves embracing challenges.
Entrepreneurs can conquer fear through mentorship and networking.
Adopting a growth mindset helps in overcoming entrepreneurial fear.
Setting clear goals and focusing on passion aids fear reduction.
Learning from failures is key to overcoming fear and building resilience.

Choosing the right franchise:
Selecting the right franchise requires thorough industry research.
Personal strengths and interests should align with the chosen franchise.
Evaluating financial aspects is crucial in franchise selection.
Speaking with current franchisees provides valuable insights.
The right franchise balances due diligence with personal goals.

Service-based businesses:
Service-based businesses provide intangible services to clients.
Quality service and client relationships are essential in these businesses.
Expertise and skill are vital for success in service-based industries.
Technology plays a role in enhancing service-based offerings.
Scalability varies among service-based businesses, depending on the industry.

Franchising:
Franchising leverages established branding and support systems.
The franchise model reduces startup risks for entrepreneurs.
Ongoing franchisor support is a hallmark of the franchise model.
Financial rewards are a motivating factor for franchisees.
Franchising spans various industries, offering diverse opportunities.

Entrepreneurship fosters a culture of continuous learning and adaptation. Entrepreneurs stay updated on industry trends, consumer preferences, and emerging technologies to remain competitive and relevant.

#Franchising #EntrepreneurshipFear #ChooseTheRightFranchise