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Is Porsche the New Ferrari? This is why it's so difficult to purchase a new Porsche 911
For about as long as Porsche and Ferrari have coexisted, there have been 2 major cultural differences between the 2 brands.But if you wanted to buy a new Porsche, you could just walk into the dealership and tell them what kind of car you wanted.
The second cultural difference between Porsche and Ferrari, was that Porsche drivers were always bragging about how many miles their car had, while Ferrari drivers were always bragging about how few miles their car had.But today, the majority of high performance and special edition 911s are sold to investors who lock them away in storage until it's time to flip the car to the next investor who will lock it away in storage.
The best example of this cultural change is the GT3 RS.
So what exactly happened that caused Porsche to change its attitude towards its customers, and its cars?
But then, on september 29th of 2022, something even bigger happened. Porsche became a publicly traded company on the frankfurt stock exchange, making profitability more important than ever. And *this* is when Porsche got their next idea.
The 911 has always been Porsche's halo car, but it was also *somewhat* obtainable. Even a working class person who was smart with their money and saved up for a few years could own a brand new 911, unlike a new Ferrari, which had always been far out of reach of the working class.
And back in the day *that* was what made porsche such a cool company. They actually made the 911 for people who liked driving, *not* for people who saw cars as investments or social status placeholders.
But today that version of Porsche has been locked away like a delivery mileage only 2016 911R.
Now I understand a manufacturer wanting to produce exclusive limited edition vehicles, but Porsche's current business model of making ultra high performance track cars and only selling them to investors, goes against everything Porsche stood for in the first 70 years of their existence.
If you want to make collectable cars and sell them to investors, fine, but bragging about the lap times of your latest track car and only selling them to people who will never take them on a race track is just counterintuitive and silly. What porsche *needs* to do is make special edition cars for people who will never drive them, they can be made out of porcelain and painted with gold,
and *then* make high performance cars for people who love to drive, but produce them in volumes large enough so they can be sold to the people who will actually drive them!
So that was way they've got their special edition cars for people who won't drive them, and their driver-focused cars for people who will.
So is this new version of Porsche that prioritizes exclusivity over customer satisfaction going to become the new normal, or will Porsche return to being the company who makes great cars for everybody?
Unfortunately, as long as Porsche is a publicly traded company, exclusivity will remain more important than customers,
but fortunately, there are 70 years worth of lightweight, driver focused 911s that you don't bneed special privilege *or* special relationships to purchase.
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