THE PACE THAT KILLS aka Cocaine Fiends (1935) Lois January, Noel Madison | Crime, Drama | B&W

The Pace That Kills (also known as Cocaine Madness and The Cocaine Fiends) is a 1935 American exploitation film directed by William O'Connor. The film, starring Lois January, tells the story of Jane Bradford, who gets involved with a drug dealer and becomes addicted to cocaine. Similar to other movies of the genre, the final film was a reissued work with additional scenes, mostly using footage from the earlier silent The Pace That Kills (1928).

SYNOPSIS
A drug dealer on the run from the law meets an innocent young girl and her brother and turns them into "cocaine fiends."

Small-town girl Jane Bradford (Lois January) falls for Nick (Noel Madison), a guy from the big city who offers her the opportunity to escape her small-town life. He also offers her "headache powder" that she is unaware is really cocaine—and that Nick is a drug dealer. By the time they get to the city, she is hooked on her new medicine.

When Jane's family back home doesn't hear from her for a year, her brother Eddie (Dean Benton) comes to the city to look for her. He gets a job as a drive-in carhop and is befriended by waitress Fanny (Sheila Bromley). Fanny is one of Nick customers, and Fanny soon gets Eddie hooked on the "headache powder." This vice soon sends Eddie's and Fanny's lives downhill: they're both fired and unable to find new jobs. On the periphery of both Eddie and Jane's lives is Dorothy Farley (Lois Lindsay), a drive-in customer who dates Dan (Charles Delaney). She comes from a wealthy family, throws money around easily, and is willing to financially assist those in need.

CAST & CREW
Lois January as Jane Bradford aka Lil
Noel Madison as Nick - The Pusher
Sheila Bromley as Fanny
Dean Benton as Eddie Bradford
Lois Lindsay as Dorothy Farley
Charles Delaney as Dan - the Detective - Dorothy's Boyfriend
Eddie Phillips as Manager of Dead Rat Club
Frank Shannon as Mr. Farley
Fay Holden as Madame / Henchwoman
Maury Peck as himself - Master of Ceremonies
Nona Lee as herself - Vocalist
Gay Sheridan as Dorothy's Friend
Frank Collins as himself - Singing Waiter

Directed by
Norton S. Parker, William A. O'Connor (credited as Wm. A. O'Connor)
Produced by Willis Kent
Cinematography Jack Greenhalgh
Edited by Holbrook N. Todd
Production company Willis Kent Productions
Distributed by "State Rights"
Release date December 1935
Running time 68 minutes
Country United States
Language English

NOTES
A copy is preserved in the Library of Congress collection.

Typical of the other films that Willis Kent produced during the 1920s, 1930s and 1940s was a string of low-budget westerns and exploitation films, thinly disguised as cautionary tales. The plot also dealt with amorality and prostitution. Production began November 9, 1935.

The Pace That Kills was released without a Code seal from the Motion Picture Producers and Distributors of America (MPPDA) and distributed via "State Rights" where local sales agents would then sell rights to individual theaters. The theater operators would then play the film as often as they desired in an attempt to make as much profit as possible. The Pace That Kills was re-issued in 1937 as The Cocaine Fiends.

Footage from the film, including the song "All I Want Is You," was re-used in Confessions of a Vice Baron (1943).