1 Women_s sport to make £1bn in revenue in 2024

**Women's Sport Poised to Surpass £1 Billion Revenue Mark in 2024**

The global revenue generated by elite women's sport is projected to surpass £1 billion for the first time in 2024, according to a report by financial services firm Deloitte. This represents a significant milestone for women's sport and marks a growing recognition of its immense potential and appeal.

The report attributes this growth to several factors, including:

* **Increased visibility and media coverage:** Women's sports are gaining more attention and airtime on traditional and digital media platforms, expanding their reach and fan base.

* **Rising participation levels:** More girls and women are participating in sports, both at a recreational and competitive level, fueling interest and talent development.

* **Growing corporate sponsorships:** Companies are recognizing the value of associating their brands with women's sports, leading to increased sponsorship deals and financial support.

* **Expanding fan engagement:** Women's sports leagues and organizations are employing innovative strategies to engage fans, such as interactive experiences, social media engagement, and community outreach initiatives.

**Football and Basketball Driving Revenue Growth**

Football is projected to be the most lucrative women's sport in 2024, generating £439 million in revenue. This is attributed to the growing popularity of women's football leagues around the world, particularly in Europe and North America.

Basketball is expected to be the second most valuable women's sport, with £280 million in revenue. The Women's National Basketball Association (WNBA) in the United States continues to be a major driver of revenue, with its star players attracting significant attention and endorsement deals.

**Other Sports Contributing to the Growth**

While football and basketball are the leading revenue generators, other sports are also making significant contributions to the overall growth of women's sport. These include:

* **Tennis:** Serena Williams' dominance and the emergence of new stars like Naomi Osaka have boosted the popularity of women's tennis.

* **Cricket:** The growth of women's cricket leagues, particularly in India and England, is driving revenue and fan engagement.

* **Gymnastics:** Simone Biles' incredible achievements and the rising popularity of artistic gymnastics have increased interest in the sport.

**Implications for the Future of Women's Sport**

The projected £1 billion revenue milestone for women's sport in 2024 is a testament to its growing popularity, appeal, and commercial potential. This growth is expected to continue in the coming years, driven by factors such as:

* **Increased investment in women's sports:** Governments, sports bodies, and broadcasters are investing more resources in women's sports, leading to better facilities, training, and competition opportunities.

* **Expanding broadcast rights deals:** The value of broadcast rights for women's sports is increasing, providing more revenue streams for leagues and organizations.

* **Merchandising and licensing opportunities:** The demand for women's sports apparel and merchandise is growing, creating new revenue streams.

* **Increased media coverage and storytelling:** The media is devoting more attention to women's sports, showcasing the stories and achievements of female athletes.

With continued investment, innovation, and engagement strategies, women's sport is poised for even greater growth and success in the future.