How Shein Took Over 40% of American Fast Fashion in Six Years | WSJ The Economics Of

Shein says it’s able to make affordable apparel by monitoring user behavior to predict customer demand and producing items in small quantities. The Chinese e-commerce company known for its $5 T-shirts and $20 cocktail dresses controls 40% of the fast-fashion market share in the U.S., with an estimated $8 billion in sales in the country last year. Shein’s inventory turnover rate is twice as fast as other competitor retailers such as H&M and Zara.

WSJ explains how Shein has dominated the global fast-fashion market as it remains one of the least transparent fast fashion companies in the world.