Episode 25: Review of Big Vape: The Rise and Fall of Juul

This episode is a review of the Netflix documentary Big Vape: The Rise and Fall of Juul. This documentary is based on the book Big Vape by Jamie Dusharme. The story details the founding of the company Juul, which designed a vaping product that became an online phenomenon. The company ran into issues with the way that it marketed the product to kids, created nicotine addiction, and led to health problems. This story makes for an excellent business case study.