Ep#376 John Smiddy: Building a Strong Brand Strategy and Marketing Plan that Drives Business Growth

The Growth and Scaling Podcast with Todd Westra

Are you looking to build a strong brand and marketing strategy to drive business growth? Don't worry—John Smiddy, Founder and Lead Strategist of LeadPlan Marketing, has got your back! Learn his three-step formula for success that aligns with the buyer's journey.

Plus, find out how John helped a roofing company to generate leads through homeowner associations. Uncover key pitfalls in nutrition like inadequate research and pricing competition for newcomers.

Finally, discover how mentorship can help guide understanding of the target audience and research and scaling through strategic hiring and delegation. Tune into this video now to get reliable advice from an accomplished entrepreneur!

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Ways to connect with John Smiddy:
Website: http://www.leadplanmarketing.com/
Personal LinkedIn: https://www.linkedin.com/in/john-smiddy-48bb4142/
Company LinkedIn: https://www.linkedin.com/company/leadplan-marketing/
Company Facebook: https://leadplanmarketing.com/#

What’s in this podcast episode?
00:50 Who is our guest for today and what is his business
01:37 Who's their typical client, and who do they like to serve with their agency
04:44 A brief overview of their marketing planning and brand strategy formula and how it works across different industries
08:19 What tips and tricks has he discovered in various verticals
10:26 How does he, as an agency, assist companies in understanding and connecting with their buyers, and how has he applied these strategies in his own business journey
11:34 captainscouncil.com
14:13 What is the biggest mistake he commonly sees, particularly among new companies in the nutrition space
16:52 How has he evolved and what steps has he taken to ensure stable growth
19:17 What influence did Ed Mylett have on his perspective, especially in terms of thinking about his end game and envisioning his future self at 60
20:56 What is the great thing about having the right people on staff
22:00 Someone in his network who has been a valuable resource guiding him through his business journey
24:10 Words of advice he would like to share to the audience

I highly suggest you watch this entire exchange between John Smiddy and ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!
Full episode details here: https://links.thegaspodcast.com/376

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