Samantha Kelly, Author & Business Coach, on why she's so bullish on Twitter.

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Samantha Kelly (@tweetinggoddess), Author & Business Coach, on why she's so bullish on Twitter and choosing the right social platform for your business.

There's no easy answer when it comes to social media strategy.

Every business is different, and every audience is different. You just have to make sure you're where your audience is.

Twitter may be a great spot for some businesses, but TikTok may be better for others. It really depends on who you're trying to reach.

The important thing is to make sure you're doing your research and putting yourself in the best position to reach your target market.

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