Chris Smith - Co-Founder of Curaytor | The Conversion Code

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➡️ About The Guest

Chris Smith is the Co-Founder of Curaytor (an Inc. 500 fastest-growing business) and he was named top 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.

➡️ Show Links

https://www.instagram.com/chris_smth/
https://twitter.com/chris_smth/
https://www.theconversioncode.com/

➡️ Podcast Sponsors

Hubspot — https://hubspot.com/
ButcherBox - https://butcherbox.com/success (Code: success)
Justin Wine - https://justinwine.com/ (Code: success)
Indeed - https://indeed.com/clary
The Goal Digger Podcast - https://www.youtube.com/@jenna.kutcher/
DeleteMe — https://joindeleteme.com/success (Code: success)
NetSuite — https://netsuite.com/scottclary/
Factor — https://factormeals.com/successpod50 (Code: successpod50)
HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)
Munch— https://www.getmunch.com/ (Code: success)
ZBiotics — https://zbiotics.com/success (Code: success)

➡️ Talking Points

00:00 - Meet Chris Smith
02:11 - Personal Branding for Conversion
08:20 - Choosing the Right Business
11:07 - Launching Your Startup Playbook
16:17 - Founder's Dilemma: Working with VCs
20:15 - Hiring the Right Team
26:05 - Crafting a Strong Company Culture
29:21 - The Power of Conversion: Optimizing Your Conversion Rate
32:20 - Sponsor: The Goal Digger Podcast
33:03 - The Code of Conversion
36:44 - Timeless Market Laws
42:57 - Quality vs. Sales for Small Businesses
46:34 - Building a Strong Online Brand
58:54 - Chris Smith's Conversion Formula
1:05:07 - Connect with Chris Online
1:05:58 - Defining Success with Chris Smith

➡️ Success Story Podcast - Stories Worth Telling

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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.

He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

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