Originality is the competitive advantage.

There's a misconception in the business world: Fit in to stand out. But if history has shown us anything, it's that true disruptors don't just fit in.

Originality is born from self-awareness. Knowing who you are. Recognizing what fires you up. Identifying what you staunchly stand against.

Consider Steve Jobs. He wasn't chasing the next big trend. He looked within, took what he believed, and infused it into Apple's DNA.

Your perspective? It's not just an opinion. It's your brand's secret weapon.

When you act from a place of self-awareness, your projects aren't tasks. They're missions. They're statements. They're revolutions.

Society pushes a certain blueprint for success. But true visionaries? They create their blueprints.

A point worth noting from Seth Godin, “Your unique perspective is the scarcest resource you offer.”

Being different might be challenging. You may feel like an outlier. But, here’s the catch: It's this originality that creates market gaps only you can fill.

Operating on your unique frequency, unrestrained by external standards, is not rebellion. It's smart business.

Because in a world of duplicates, originality isn’t just refreshing, it's essential.

End of the day, the most influential business move you can make? Tune into your unique frequency. Dive deep into self-awareness. And let your originality lead the charge.