Startin' From The Bottom: The Story of '99 Hip Hop & DIY T-Shirts

Fueling my journey with an entrepreneurial spirit from day one! Fresh out of college, I joined a PR & marketing company, targeting the urban market. We pioneered by selling T-shirts to the Bronx community, amplifying brands like Third Rail, Echo, FUBU, and Mecca. The hip-hop culture thrived, and the Peralta Project was born. 🎤🚀