Amazon Unboxed 2023 New Releases | SSP #504

Join us for a fascinating discussion as we unpack Amazon unBoxed 2023, exploring the most exciting releases such as generative AI and more that can level up your advertising game. Our co-host from Pacvue, Anne Harrell provides us with a unique perspective on the advertising industry. Let’s start with our chat with Jeff Cohen, Principal Evangelist, Advertising API at Amazon, as he shares his transition journey and the biggest differences he’s noticed.

Listen in as we dive into the role of ad tech in digital transformation and its implications for brands. We examine Amazon Ads’ new offerings like generative AI and sponsored TV, which promise to revolutionize brand imagery and audience engagement. Get the inside scoop on Amazon PPC and new-to-brand metrics that could redefine your brand’s success measurement. We also explore Amazon Publisher Cloud, a game-changing technology for publishers that promises unique and differentiated opportunities for advertisers.

Get to know Miranda Chen, the director of growth and modernization for Amazon Marketing Cloud, as she walks us through its potential. Learn how lookalike audiences can help your brand reach new customers and how templatized analytics can make AMC more accessible. We also examine Amazon Marketing Stream and Rapid Retail Analytics, which provide valuable data on retail signals. Discover how sponsored products can appear on platforms like Pinterest and the features that make Amazon’s new Sponsored TV offering a game-changer. All this and more, right here on our podcast!

In episode 504 of the Serious Sellers Podcast, Bradley, Anne, and our special guests discuss:

00:00 – Amazon unBoxed 2023
04:31 – Insights on Amazon and Advertising Growth
08:29 – Sponsored TV and Ad Tech Announcements
12:29 – Embracing Change in Amazon Advertising
20:40 – Amazon Advertising Full Funnel Solutions
23:39 – Benefits and Capabilities of Demandside Platforms
28:25 – Lookalike Audiences for Reaching New Customers
34:59 – Amazon Marketing and Rapid Retail Analytics
41:15 – Amazon’s Sponsored TV Announcement

Listen to the Serious Sellers Podcast on your favorite platform:

► https://podcasts.apple.com/us/podcast/id1453455876

► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq