Hasidic ad || The family patriarch goes on vacation, and takes the stove with him

***TURN ON SUBTITLES (CC) FOR TRANSLATION FROM YIDDISH***

Further in my collection of Hasidic ads... the medium for Hasidic video creation..., this video shows how many kosher businesses are harnessing the web to expand into new economic realms. Something like gueststay will be successful even if not everyone has internet, because, like the grandfather in this video, everyone has at least someone who can make a booking for them.

Notice also how extravagant the villa is. This is part of the concept of "lukses", which is Yiddish for luxury. The Hasidic community always had a complicated relationship with lukses; in some ways, it is seen as materialistic and indulgent, while on the other hand, it is also understood to add beauty and power to religious moments (like shabbes, in this video).

#yiddish #jewishhumor #yiddishsketch