Maximizing Holiday Sales: Amazon PPC Strategies and AMA with Mina Elias | SSP #503

Get set to sail through the bustling holiday season sales with ease and finesse as we bring you this month’s TACoS Tuesday PPC expert, Mina Elias, Founder of Trivium Group. Ready to divulge his invaluable strategies tailored for Black Friday, Cyber Monday, and the entire holiday season, Mina introduces us to the art of optimizing ads. Listen closely as Mina recounts his own experiences and shares the lessons learned from past mistakes to ensure you make the most of your holiday sales.

Whether your product is a Black Friday hit or not, we’ve got the perfect strategies to maximize your sales and click-through rates. Discover the clever technique of adjusting your bids to your benefit and the smart way to maintain your spending within limits. We reveal some hidden gems on best utilizing the holiday season with budget recommendations and crafting holiday-specific ad campaigns.

Finally, we get into the world of Amazon DSP, providing insights on increasing conversion rates. Uncover the secrets of the optimal spend and timeframe for DSP, learn about bidding strategies for supplements, and also evaluate the effectiveness of Google ads. As we wrap up, we share some valuable tips on targeting long-tail keywords, setting and increasing bids, and making the tough choice between what ad types are top priorities. Tune in for these expert insights and make the most of your holiday season Amazon sales!

In episode 503 of the Serious Sellers Podcast, Carrie and Mina discuss:

00:00 – Black Friday, Cyber Monday, & Holiday Amazon PPC Strategies
00:13 – Amazon Prime Day Feedback
04:01 – Sales And Advertising Strategies for Seasonal Products
04:52 – Bidding Strategy for Holiday Shopping Events
10:53 – Split Testing for Main Images
13:57 – Holiday PPC Budget and Sponsored Campaigns
15:14 – Adjusting PPC Budget for Holiday Season
23:07 – Custom Images in Sponsored Brand Ads
26:53 – Running Amazon DSP
31:42 – Amazon Rank and Bidding Strategy
34:08 – PPC Strategy for TACoS and Keywords
35:09 – PPC Strategy for Improving Conversion Rates

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq