Why Dana White & UFC’s Bud Light Sponsorship Is a Victory for America in the Culture War | Ep 553

The UFC and Dana White announced the six-year, $150 million partnership of the world’s premier mixed martial arts league with Anheuser-Busch. Almost immediately, White and the UFC began taking heat for the deal. Just seven months ago, Bud Light was celebrating trans activist Dylan Mulvaney’s proclamation of his womanhood. The move galvanized Americans against the iconic brand, and the resulting boycott cost Anheuser-Busch nearly $400 million in sales. Now, the beer company is looking to rehabilitate its reputation by aligning itself with the most masculine sports league on Earth. Jason says it’s a victory for MAGA and the America First movement. “I don’t think Dana White and the UFC sold out. Bud Light did. ... This is victory. We took a scalp. We forced the diversity, equity, and inclusion gods to wave a white flag of surrender inside a major corporation. We pillaged Bud Light’s marketing department. Dylan Mulvaney’s favorite beer brand capitulated. And it did so rather quickly.” Steve Kim joins “Fearless” to discuss the UFC’s move, the latest in the Michigan and Jim Harbaugh sign theft investigation, Michael Irvin’s son’s gangsta cosplay, and an interesting comment from a former Dolphins player that calls into question everything the mainstream media was peddling in the Miami-Brian Flores saga. Brett Favre is here for his weekly visit. Jason and the "Gunslinger" discuss Kirk Cousins and the pressure of prime-time football in the NFL, and Brett walks us through his first-ever snaps in a game at Southern Miss. In Tennessee Harmony, Shemeka Michelle and Anthony Walker discuss a recent online poll about dating that led Jason to a sad realization about relationships in our modern world.

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