This Amazon Seller Built 2 8-Figure Brands In Competitive Niches | SSP #481

In this episode of the Serious Sellers Podcast, we feature the awe-inspiring journey of Elizabeth Rivas, the operating mastermind behind two remarkable 8-figure brands. Discover her captivating backstory and how she soared to greatness in the Amazon space from humble beginnings. Unravel the secrets of 1P and 3P seller programs, and gain valuable insights into killer PPC and listing optimization techniques.

Dive into the fiercely competitive niche of supplement brands and learn how to thrive in a crowded category niche in the Amazon marketplace. Brace yourself for game-changing marketing initiatives and innovative strategies for Amazon brands who want to crush it. Elizabeth’s serial beta testing approach and her favorite Helium 10 tool will leave you inspired. Learn and take advantage of her ingenious launch tactics using Helium 10’s Market Tracker 360 data and the joys of an 8-figure seller while using the all-new Insights Dashboard. Plus, learn how you can grab a free demo of MT360!

In episode 481 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:

01:30 – Elizabeth’s Backstory
02:57 – How She Got Started In The Amazon Space
03:43 – Started From Nothing To 8-Figures In Sales
04:46 – Amazon 1P And 3P: What’s The Difference?
09:05 – 1P Seller PPC And Listing Optimization
09:49 – Which One Is Best? 1P Or 3P Seller Program?
14:00 – Talking About AlgeaCal’s Amazon Brand
15:58 – Competing In A Very Competitive Niche
19:41 – Talking About Amazon PPC And Their CPC
25:59 – “You Don’t Have To Be The Cheapest In Your Niche”
29:26 – Marketing Initiatives And Strategies Inside Amazon
33:31- Serial Beta Tester And Other Creative Strategies
36:43 – Elizabeth’s Favorite Helium 10 Tool
37:33 – Launching Products Using MT360
39:05 – Why She Loves The New Insights Dashboard
39:26 – How To Get A Free Demo Of MT360
40:48 – Elizabeth’s Healthy Habits Outside The Grind
43:46 – Elizabeth’s 60-Second Tip

Listen to the Serious Sellers Podcast on your favorite platform:

► https://podcasts.apple.com/us/podcast/id1453455876

► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/video