Building a Brand and Driving Engagement in the Legal Field with Jonathan Hawkins

My guest is Jonathan Hawkins. He had the guts to not take the safe route and the courage to stay focused on his niche.

Jonathan has built a highly specialized practice serving lawyers and law firms, from firm formation to dissolution and all stages in between.

Jonathan's intriguing journey took him from learning Spanish in Costa Rica to hitting the ski slopes of Colorado, before setting his sights on law. Listen as he takes you through his struggles, his father's initial concerns and eventual enthusiastic support, and the triumphs that led him to where he is now.

In our conversation, Jonathan shares the complexities and challenges of focusing on one niche and a few of the sacrifices he made along the way.

He provides invaluable insights into the common reasons behind law firm breakups, highlighting the pivotal role of tailor-made agreements in ensuring smooth operations.

Jonathan explores the lessons he picked up along the way, and how he is transforming his firm from a local/regional practice to one with national aspirations.

Finally, you don't want to miss out on his effective content creation strategy that not only builds his brand but also drives social media engagement.

To connect with Jonathan, you can find him on LinkedIn.

His firm website is: yourlawfirmgc.com