NIL Brand Identification

1 year ago
16

Brand Identification ↪ Brand Building

Brand Identification: What are you about and why are you about it. What are your mission, vision and values. What is the best way to communicate your brand so it aligns with how you naturally communicate, i.e. so it's authentic. How do you create the level of self-awareness needed to engage in the brand building process in a mentally healthy way.

Brand Building: Executing the communication strategy and gaining awareness.

It's hard to build a lasting brand without knowing what it's all about...

#nil #tennessee #ncaa #ncaafootball #nfl #brandbuilding #brandidentification #branding #studentathlete

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