Ever Wonder Why Sale Prices End in .97, .95, & .99?

Scenario: You're out shopping for groceries or clothes and you see an item with a price tag you just can't resist...but have you ever wondered why you can't seem to resist a deal just because it's a "sale"? There's more going on than you might think when it comes to certain numbers being put on price tags and we're breaking down all that sale price science, with the help of branding expert, Ali Craig.