How to Create a Lead Generator for Your Business | The Journey

Lead generation can be confusing. The different tactics, approaches, and measures can quickly become overwhelming, and it’s challenging to know where to start.

Driving traffic to your website is one thing, but converting your website’s visitors into leads is how you’ll be successful. Finding out how many people visit your website is important, but until you know who those people are, you can’t contact them individually or work to convert them to customers.

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