PPC Tips, Pivoting Product Niche, & More! | SSP #462

In this episode, we welcome back the dynamic duo, Shan Shan Fu and Schrone Hardeman. These two amazing Amazon sellers have been making waves in the industry with their strategies and success. In our exclusive interview, we caught up with Shan Shan and Schrone to find out what they’ve been up to lately. They shared insights into how Schrone keeps his profits steady and how Shan Shan’s brands are performing today.

Additionally, they discussed a lot of PPC strategies and tips. Schrone also addressed the common fear of overspending in PPC and shared his best tips for new sellers. Shan Shan highlighted the importance of networking in her business journey and discussed the challenges faced in selling inside women’s clothing categories.

The “Tripe-S Crew” is back and ready to inspire and empower sellers once again, so stay tuned for more groundbreaking strategies and achievements from this dynamic duo.

In episode 462 of the Serious Sellers Podcast, Bradley, Schrone, and Shan Shan discuss:

01:26 – Let’s Welcome Back The “S Crew”
02:14 – What Is Shan Shan & Schrone Up To These Days
04:03 – How Schrone Keeps His Profits Steady
07:39 – Diving Into The Market Share Inside His Category
10:26 – How Shan Shan’s Brands Are Performing Today
13:06– There Are Two Types Of Sellers…
14:14 – The Amazon PPC Math Technique
19:11 – Dividing Your PPC Into Two Cycles
25:23 – “My Student Has A Fear Of Overspending in PPC”
28:38 – Schrone’s Best Tips For New Sellers
30:14 – How Networking Helped Shan Shan’s Business
31:25 – Problems In Selling Inside Women’s Categories
32:55 – “The Opportunity Is Disguised As A Setback”
33:57 – Benefiting From The “Taylor Swift Economy”
35:15 – How To Reach Out To Schrone Hardeman
35:22 – How To Reach Out To Shan Shan Fu

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