The Real Hero He Turned His Father's Local Bakery Into Billions.

Wrapped in gold and exuding elegance, the coveted Ferrero Rocher holds inside it one of the most guarded secrets in the food industry. The recipe began more than a century ago and has remained in the hands of one family for four generations, all thanks to one Italian who turned his father’s local bakery into a multi-billion dollar company and one of the most distinctive chocolate brands in history. This is the story of Michel Ferrero.